Identify which media outlets best serve the client's interests and needs
Develop a distribution plan of action
Execute the distribution plan by placing media into internet, social media, or traditional media outlets. This may or may not include advertising and media buys.
Media Distribution can be a confusing matter. The reason it has become confusing is the traditional channels of distributing media are being challenged by digital and social channels. These data based digital and social channels are rapidly changing and developing creating new opportunities for companies to produce and distribute quality productions with fewer middle men. The process requires less capital and is more direct to the end consumer. Large players (Apple, Google, Netflix) have emerged as clear leaders in the field to manage and store the media for consumption. The panel to the right is an overview of some of the media distribution options. Navigating the options requires intimate knowledge of each option as to decide on the best placement(s) for media to maximize exposure and potential returns by connecting with target, niche, and core markets.
Download/Streaming, Social, & Traditional Outlets for Media Distribution
Download or Streaming Services Include:
Spotify
Itunes Store
Amazon
Netflix
Hulu
Youtube
Vimeo
UStream
Justin.tv
Many more...
Popular Social Networks/Platforms for Sharing Media
Facebook
Instagram
Twitter
LinkedIn
Notion
Behance
Mix.com
Snap
TikTok
Pinterest
Anchor Podcasts
Various apps for Apple and Android devices
Many more...
Traditional Media Outlets
Film Festivals
Educational DVD Markets
Traditional Distributors & Retail Channels (DVD/Blu Ray or other media)